my work.
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BRAND IDENTITY design & MARKETING CONSULTING
At Wolf & Raven, a luxury real estate agency in Monaco, I worked as a Brand Specialist, where I created the brand identity using authentic narrative and storytelling that aligned with the company’s values and mission. I also developed the website to reflect the brand’s luxury positioning. Additionally, I contributed to strategic marketing initiatives aimed at increasing visibility and engagement, successfully positioning Wolf & Raven in the competitive luxury real estate market.
Marketing management
At Carbodeon, I initially took on the responsibility of redesigning the company’s website, ensuring it aligned with their evolving strategy and the latest trends in the tech industry. As my role expanded, I became more involved in broader marketing tasks, including developing strategic marketing plans, conducting market analysis, designing marketing materials, and managing communication efforts. By combining creative design with strategic insight, I’ve helped enhance Carbodeon’s digital presence and brand visibility, contributing to the company’s overall growth in the tech sector.
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Branding & Marketing management
At Bloomino, an early-stage tech startup, I played a key role as Branding & Marketing Manager. I developed the entire brand identity, designed the website, and contributed to the application interface. Later, my responsibilities included crafting a strategic marketing plan to effectively promote Bloomino’s software solutions. My work combined creative design with strategic insight, ensuring the brand’s message resonated with the target audience and aligned with long-term business goals.
marketing consulting
At Boston Innovation Gateway, I participated in a consulting competition for company Instituto Atlantico, where me and my team won first place. We provided the company with U.S. market entry strategy by leveraging my skills in market analysis, strategic planning, and business development. Throughout the project, I applied data-driven insights and cross-cultural communication to identify growth opportunities and create a tailored marketing plan, contributing to the company's expansion goals. Based on the victory at this competition, I was rewarded with a consultancy certificate.
NEW market entry strategy & campaign
For the TNG business challenge at Hult International Business School, my team and I developed a market entry strategy and a comprehensive marketing campaign for the Brazilian clothing brand's expansion into a new international market. My role focused on crafting the entry strategy and building the campaign’s narrative, aligning TNG’s brand values with the target market’s cultural insights. Through storytelling and a cohesive strategy, we aimed to position the brand for success in the new market. Our project earned 2nd place in the competition, demonstrating the strength of our approach and execution.
CAMPAIGN FOR hosting FIFA2026 in boston
As a business challenge at Hult International Business School, our assignment was to create a campaign for FIFA World Cup 2026 in Boston in partnership with Allen & Gerritsen and MeetBoston. I played a key role in developing the strategy and designing the mobile app. I contributed to the overall marketing strategy, but also ensuring that the app aligned with the campaign’s goals of promoting Boston’s unique appeal and engaging both local and international audiences. This project allowed me to combine my skills in strategic planning and digital design to deliver a seamless, impactful solution.
Brand activation design
For my Brand Management assignment, led by Dr. Caryn Pang, I chose to create a brand activation for Bang & Olufsen, one of my favorite brands. This project focused on crafting a unique and engaging brand story and strategy, while allowing my creativity to flow freely within the framework of B&O’s iconic brand identity. I developed a brand activation that seamlessly blended innovative experiences with the luxury and sophistication B&O is known for, ensuring it resonated with their audience while staying true to the brand's core values.
marketing strategy
As part of the marketing challenge at Hult International Business School, my team and I were tasked with suggesting improvements to the current marketing strategy for Assembly Row. I contributed by developing the overall strategy and enhancing the design to better align with their brand and target audience. Our comprehensive approach focused on boosting engagement and elevating the shopping experience. Our project earned first place in the competition, showcasing the effectiveness of our proposed strategy and creative design solutions.